GLEN, the ICCL and Marriage Equality came together to create a joint campaign for the Marriage Equality referendum. FUSIO and Language Communications made a joint pitch to win the contract for the communications campaign and were the ones who suggested the “Yes Equality” name and logo. FUSIO’s part of the pitch was to handle the digital side of the campaign including websites, social media and apps. Throughout the campaign we have worked closely with Language and Marriage Equality on strategy and direction.
As part of the campaign we also built a donation system, online merchandise store, Facebook apps and SMS tools.