An effective web strategy identifies market opportunities and puts in place the structure to realise the full potential of a client’s website.
FUSIO look at the site in totality and propose balanced recommendations on a number of objective criteria, both research oriented and from experience, that address collectively branding, functionality, content and usability core issues.
Web strategy has to be founded on quantifiable data, such as user research, online surveys and usability testing. This ensures that all strategic decisions made relating to the site’s design and development are validated. From reviewing a site’s log activity to implementing tools to ensure ongoing comprehensive tracking of site activity is available so that improvements can be monitored.
Through consultation with ourselves, we can help our clients determine a detailed scope of work that will meet their requirements. This proposed web strategy will outline design guidelines, functional and technical specifications that when considered as a whole will achieve the stated objectives of the client.
It is fundamental:
An effective web strategy results in a website that immerses the user in the experience. A bad one erodes customer confidence!